About Us

Formed in 2013, The Greater Miramichi Regional Service Commission (GMRSC) is dedicated to planning, facilitating, and delivering services to the Greater Miramichi region. The Regional Service Delivery model stems from the Government of New Brunswick Action Plan for a New Local Governance System in New Brunswick (2011). The region contains five local governments (one city, one village and three rural communities), a large rural district, and three First Nation communities.  With three distinct cultures and three linguistic communities, the Greater Miramichi Region is multicultural and proud to welcome and promote diversity within the region. The GMRSC is establishing a Regional Destinations Marketing Organization (RDMO) to lead regional tourism promotion initiatives within the Miramichi Region.

The Opportunity

Reporting to the Board of Discover Miramichi , the ED RDMO will be responsible for leading the strategic direction, management, and growth of Regional tourism promotion initiatives within the Miramichi region. This role demands a dynamic leader with a proven track record in destination marketing, marketing strategy, stakeholder management, and/or driving economic development through tourism.

As the ED RDMO, your main duties include strategic leadership in tourism promotion and development. You will lead the creation and execution of a strategic plan for 2025-2030, ensuring it aligns with organizational goals and industry trends. You’ll manage regional marketing strategies, focusing on digital tools, social media, and traditional advertising to engage target audiences and optimize campaigns through data-driven insights. Building strong partnerships with stakeholders, including the Discover Miramichi Board and the GMRSC and government entities, you will advocate for favorable tourism policies and enhance organizational visibility at industry events. You will oversee budgeting, pursue funding opportunities, and ensure transparent financial reporting. Additionally, you will manage the team through recruitment, training, and mentorship, fostering a culture of diversity, collaboration, innovation, and accountability to drive organizational improvement.

See full job posting: HERE

To learn more about the ED RDMO role at the GMRSC, please contact Tanya Tynski at (902) 598-7423 tanya.tynski@mcadvisory.com.